The competition between businessmen becomes rigid. Taking into account that consumers now can carry out some affairs simultaneously – shop online, conduct electronic correspondence, speak by phone and watch TV simultaneously – businessmen face all sides of direct and brand-marketing in order to be assured that they carry on continuous and substantial dialogue with the selected audience.
The problem grows together with growth of an on-line content and increase in the information from other communication media that does consumer audience separated and difficult for influence. Continue reading “Play By Direct-marketing Rules” »
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